Make-your-own-decoration parties conquer the European market – Stampin’ Up! in FrankfurtRheinMain
It is just one year since the business opened in November 2007, but the business model of the US-American stamp manufacturer is already repeating its success story in Germany and Europe. More than 900 so-called demonstrators are already selling the rubber stamp sets and matching accessories for home decor, greeting cards, crafts projects and scrapbooks to creative enthusiasts across Germany, France and Great Britain. Around the world, the demonstrators number more than 50,000. These sales consultants host make-your-own-decoration parties to demonstrate how to be creative and make individual thank-you cards, gift wrappings or decoration materials.
Internationality is the strength of FrankfurtRhineMain!
In its search for a location for its European activities, Stampin’ Up! opted for Frankfurt am Main. “Looking back, this was exactly the right decision. No other city in Europe would have made it so easy for us to compile a team of native German, French and English speakers who can converse fluently in all three languages", Axel Krämer, Managing Direct of Stampin’ Up! Deutschland GmbH, is convinced. The team of currently 12 members of staff at the German and European headquarters coordinates the company’s activities in Germany, France and Great Britain from the base in Frankfurt. Native speakers in the call centre handle calls in their respective languages. Training programmes and communication measures are triggered from Frankfurt for all of Europe. The company despatches its products from Frankfurt to all other European countries.
Services provided by FrankfurtRheinMain GmbH made for an easier start
FrankfurtRheinMain GmbH International Marketing of the Region supported Stampin’ Up! on its venture into Europe right from the very start. The help provided by FrankfurtRheinMain GmbH included searching for the right property to house the German and European headquarters and identifying a service provider to store the products and despatch them throughout Europe. The site marketing company was also able to help the company find the right employment recruitment agency and a tax consultant.
Stampin’ Up! Deutschland GmbH
60528 Frankfurt am Main