JD.com was supported in its expansion by FrankfurtRheinMain GmbH International Marketing of the Region (FRM GmbH) in close cooperation with the Economic Development Agency of Gießen County and Hessen Trade & Invest GmbH (HTAI).
"Our China team has been in close contact with the company since July 2020, when we learned through HTAI that JD.com is planning a branch in Germany. The numerous advantages of our region as a modern, optimally-connected logistics location were so convincing for JD.com that the company chose Buseck in Gießen County," said Eric Menges, CEO of FrankfurtRheinMain GmbH International Marketing of the Region.
Anita Schneider, District Administrator of Gießen County added: "In cooperation with Frankfurt RheinMain, we have managed the first international expansion of a Chinese company into the county. JD.com wants to build up its German business from here. In the coming months, 80 regional jobs are to be created in Buseck. The pivotal factors for the company's decision were the proximity to Frankfurt Airport and the central location in the middle of Germany's metropolitan areas. Thanks to the close and trusting cooperation of all those involved in the expansion, JD.com received the support it needed for a successful start from the very beginning."
"It has been demonstrated once again: Hessen's economic development agency is a proven partner for international investors" added Dr. Rainer Waldschmidt, Managing Director of HTAI. "Thanks to the close networking and cooperation between the state, the Central Hesse region, the county and the municipality, it was possible to attract JD.com, another major Chinese player, to the business location Hesse."
After the successful expansion of JD.com into Gießen County, the team at FRM GmbH will hand over further support of the company to the Regional Management of Central Hesse and the Economic Development Board of Gießen County as part of the good regional cooperation.
JD.com is, after Alibaba, the second largest online retailer in China and comparable with Amazon. In its home country, unlike Alibaba, the company focuses primarily on the sale of goods, which are stored in JD logistics centers and are usually delivered by its own distributors. Today, around 300 million customers already use JD.com's services.
JD.com would now like to sell products to customers in Europe and Germany. The company has ambitious goals for the future and plans to become the global model for smart supply chain solutions with the help of artificial intelligence, Big Data and automation. JD.com's investors include Chinese social media company Tencent and US retailer Walmart. The internet giant was founded in 1998 as JD Multimedia by Richard Liu and went online in 2004 under the name JD.com. The global market is served via the joybuy.com site.